Our Vision: To be Ghana’s leading entertainment television network providing world-class quality programming from home and abroad. Our mission: To inform, educate, entertain and inspire our audiences. DAILY PURPOSE: Guarantee 100% audience and customer satisfaction. Core values: These are the standards that make us invulnerable to our environment and other forces that could fiddle our efforts at success and dominance. They are the core of our very existence and invariably reflect what we offer and how customers perceive us as an entity. * Accountability- Acknowledging the ‘Hypodermic Needle” abilities of mass media, we take responsibility for our actions both on and off the screen that may influence the lives of our viewers, customers and fellow workers. * Commitment- We are committed to rolling great products, services and other initiatives that positively impact lives both within and outside the organization. * Collaboration- Being a positive results oriented organization, we are not afraid to collaborate with the right people and organizations within and outside the company to achieve the very best results for our targets and other partners. * Community- A sense of responsibility and contribution to the society that defines our existence. * Innovation- Conceptualize new creative ideas that have the potential to change the world. * Quality- Turn out unmatched results for an all round satisfaction.